Social Media is interactive online technologies which enable the sharing or production/recreation/reception of ideas, professions, lifestyle interests, and any other types of expression through virtual networks and online communities. Social Media includes blogs, micro-blogging, vblogs (videos), social networking websites, social networking sites such as Twitter, Friendster, MySpace, Facebook, and Flicker, multimedia interactivity, instant messaging, and multimedia platforms such as HTML, Flash, Java, and Silverlight. Social Media are used by businesses, organizations, public figures, celebrities, and individuals to enhance their careers, spread awareness, generate sales, improve brand visibility, or communicate with their fans. Social media have become important factors for companies who aim to attract new customers, as well as those looking to make a good impression on clients and rivals, increasing visibility and market share.
Recently, Twitter was purchased by eBay, making the site even more popular. According to research by Internet Advertising Bureau, more than six hundred million people use Twitter in the US. It is one of the most popular social media websites, which can be found throughout the world. According to Social Media Stocks, an online directory of social media stocks, at least fifty million users use Twitter every day, which makes it one of the biggest social media websites. Moreover, according to estimates, about thirteen million daily end users visit Twitter.
Businesses and organizations are increasingly using social media sites to connect with their customers, clients, and employees. However, Social Media sites are also being used by individuals, to promote their businesses and brands, on a smaller scale. Facebook is probably the best known Social Media Website. However, there are many other successful social networking websites, including: YouTube, Flickr, Tumblr, and LinkedIn. These websites provide you an opportunity to create your personal media network, in order to reach out to a larger audience.
The first step in engaging with a large number of people through social media is to become linked to by other individuals or groups. For example, if you are linked up with Twitter, you can invite others to like the status updates that you post. In this way, when you post a status update, it will be visible to people who have Twitter profiles. This way, they can see your updates and engage with you in a better manner. In this way, when you post a status update related to your business, your followers will be able to read your updates.
One important aspect of social media marketing is creating a good branding image. Many companies use social media networking to enhance their corporate identity. They do this by building a good image and sharing it with the public, so that they will become interested in the product, or service, of the company. For example, if a company creates an attractive and interesting blog on its official website, the blog will be shared by the public, thereby creating a very positive impact on the company’s brand.
Therefore, when it comes to using social networking sites for marketing purposes, it is important to understand its potential and how it can help you to promote your product or service. Apart from that, it also allows you to share information with a large number of people. Another major benefit of micro blogging is that you can communicate with the customers more often and efficiently than you could through other channels. Thus, if you want to get maximum exposure for your brand, you should take benefit of this powerful tool and make full use of social networking.
